Bhuian, Shahid N.; Shamma, Hamed M.; Mourad, Maha; … - In: International Journal of Economics and Business Research 6 (2013) 1, pp. 52-68
ambiguity, conformity, and individualism) in advancing market orientation and in turn business performance. The sample of the …, conformity and individualism are all positively and significantly related to market orientation. This study provides evidence …