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ambiguity, conformity, and individualism) in advancing market orientation and in turn business performance. The sample of the …, conformity and individualism are all positively and significantly related to market orientation. This study provides evidence …
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The decentralization of organizational decision authority has been shown to be complementary to Information Technology (IT) in prior research. We draw from the information processing view of organizations, the IT and de/centralization debate, and organizational learning theory to argue that IT...
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