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Turnaround of Harley Davidson cult brand or strategic fit approach?

Agnihotri, Arpita - In: Journal of strategic marketing 21 (2013) 3, pp. 292-301

Persistent link: https://www.econbiz.de/10010135964

Determinants of acquisitions: an Indian perspective

Agnihotri, Arpita - In: Management research review 36 (2013) 9, pp. 882-898

Persistent link: https://www.econbiz.de/10010156849

Doing good and doing business at the bottom of the pyramid

Agnihotri, Arpita - In: Business horizons 56 (2013) 5, pp. 591-599

Persistent link: https://www.econbiz.de/10010168487

Revisiting the Debate over the Bottom of the Pyramid Market

Agnihotri, Arpita - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 417-423

Persistent link: https://www.econbiz.de/10010045486

Determinants of acquisitions: an Indian perspective

Agnihotri, Arpita - In: Management Research Review 36 (2013) 9, pp. 882-898

Purpose - The purpose of this paper is to identify and investigate firm level determinants of the firm's decision on acquisition strategy. Design/methodology/approach – A total of 360 firms across fast growing sectors in India, namely automobile, FMCG and pharmaceutical were selected for six...

Persistent link: https://www.econbiz.de/10010746916