in terms of cocreationof shared values. In this context, Twitter - the most popularmicroblogging service in the world … their followers .However the conception of Twitter as a tool to promote brand engagementis far from being mature, both in …, interactive and relationalconditions that turn a brand into an engaging and influential actoron Twitter. More specifically, we …

. The analysis of Fortune 500 companies in the Twitter sphere reveals that a higher CSR rating is a strong indicator of an …

through the use of social media technologies, such as YouTube, Facebook, LinkedIn, Twitter, text messaging, IMing, and other …

This paper examines the Twitter networking pattern of “following” and “mention” relationships between South Korean … politicians. The data were obtained from the Twitter profiles of Korea’s national assemblymen and the most influential political … suggest that these politicians employ two different strategies to establish relationships with other politicians on Twitter …

, Twitter. Restricting our attention to the daily diffusion from a popular account, we model the information diffusion as a … Twitter data. …

accountability instruments, is able to bring ethical issues on the agenda by discussing them in blogs, Facebook or on Twitter. How …

Social broadcasting networks such as Twitter in the U.S. and Weibo in China are transforming the way online word …-of-mouth (WOM) is disseminated and consumed in the digital age. We investigate whether and how Twitter WOM affects movie sales by … chatter on Twitter does matter, however, the magnitude and direction of the effect depends on whom the WOM is from and what …

This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter … was much higher than that of Twitter. Copyright Springer Science+Business Media Dordrecht 2014 …

on a massive scale. Studies of the Microsoft instant messaging, Twitter or Facebook confirmed and even amplified the …

election survey by Pew Internet and American Life project, this paper traces the direct paths of Facebook, Twitter, and mobile … Twitter. This suggests that Twitter is not seen as a platform for credible political engagement or information seeking or …