Raghubir, Priya; Srivastava, Joydeep - In: Journal of Consumer Research 36 (2009) 4, pp. 701-713
Labeled the "denomination effect," study 1 shows in three field studies that the likelihood of spending is lower when an equivalent sum of money is represented by a single large denomination (e.g., one $20 bill) relative to many smaller denominations (e.g., 20 $1 bills). In two of the three...