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internet by using technology. This research offers insight into the consumer’s attitude. The outcomes have very significant …. The outcomes show that attitude is an effective variable which has positively strong effect on future intention of online … shopping even though the perceived usefulness and perceived ease of use affects attitude to online shopping. Innovativeness has …
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In the article, by means of qualitative and quantitive research methods, the following questions have been answered: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do they perceive? Then finally, which risks are the most...
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A shopping situation is a particular act of buying behaviour occurring at a specific point in space and time. The purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical surroundings, social surroundings and temporal aspects on...
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