Masatlioglu, Yusufcan; Nakajima, Daisuke; Ozbay, Erkut Y. - In: American Economic Review 102 (2012) 5, pp. 2183-2205
The standard revealed preference argument relies on an implicit assumption that a decision maker considers all feasible alternatives. The marketing and psychology literatures, however, provide well-established evidence that consumers do not consider all brands in a given market before making a...