The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer goods (FMCG). The majority of the cereal products are easy to serve. The...

This study analyzes the relationship between the green purchasing behaviours, product quality and financial performance of plastic industry. A company’s green purchasing behaviours can be measured by four independence variables; i) identified as environmental concern, ii) environmental...

This articles reviews the purchase behaviour of consumers for plants and the attitude towards horticultural novelties. The palm, Trachycarpus wagnerianus especially, is the main focus of this study. Based on a survey of 408 customers in Bavaria during autumn 2009, the results gave an impression...

This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components...

Insurance literature discusses the theoretical role of state dependent utility (SDU), but empirical evidence is scant. Critical illness insurance (CII) is a fixed-reimbursement scheme where individuals buy a policy in case of an illness, and which provides an opportunity to empirically assess...

Indian consumers have been buying fish from the unhygienic fish markets, but of late fish has become available at many of the multi-format retail outlets. Consumers’ behaviour at organized fish retail outlets in Mumbai has been studied. The majority of consumers are young (25-35 years)...

Although interest in ‘sustainable food’ has grown substantially in recent years, an official definition for sustainability has yet to be agreed upon. ‘Sustain: the alliance for better food and farming’ provide guidance to consumers wishing to make more sustainable food purchases, in the...

The purpose of our endeavour was to identify the buying behaviour during the 2012 winter holidays. We focused on large surface stores for several reasons. First of all, in Bucharest, there is a strong tendency toward purchasing from the modern retail. Secondly, the assortment displayed in these...

Bioproduct market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer...