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Wu, Paul C.S.
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Blankson, Charles
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies#8212South Korea and Taiwan
Cheng, Julian Ming-Sung
;
Blankson, Charles
;
Wu, Paul C.S.
; …
- In:
Industrial marketing management : the international …
34
(
2005
)
5
,
pp. 504-514
Persistent link: https://www.econbiz.de/10006236518
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The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C.S.
;
Wang, Yun-Chen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 448-473
Persistent link: https://www.econbiz.de/10009328909
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