Shaari, Zullina H.; Amar, Amzairi; Zainol, M. Radzi; … - In: International Journal of Business Administration 6 (2015) 1, pp. 26-37
Two models of corporate brand or reputation management include ¡°leadership and success¡± as a dimension that influences reactions of multiple stakeholders to organisations. Primary groups of stakeholders such as shareholders/investors, employees, and customers, often associate leadership of...