Wahid, Nabsiah Abdul; Rahbar, Elham; Shyan, Tan Shwu; … - In: International Journal of Global Environmental Issues 11 (2011) 3/4, pp. 299-309
Consumers have started to realise that their purchasing behaviour can cause a huge impact to the environment as there is a worldwide concern on environmental degradation issues such as global warming and pollution. 'Green' is now in the mainstream of modern businesses. Therefore, being socially...