of events that leads consumers to be willing to pay a premium for a product communicating ethical information. This …

Online communities have become a popular meeting place for consumers that allows them to share information. This … article presents a marketing research technique as netnography, and applied to determine the positioning of food distribution … the retail formats of the same type (intratipo). The use of netnography, relatively recent technique, is the largest …

community type, cultivating consumers’ interaction, and staying tuned to this social engagement are critical factors to gain …

commedia dell'arte, which is a form of improvisational theatre. Design/methodology/approach – This research employs netnography … jokes brings a unique use of netnography to accounting scholarship. …