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Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...
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This study investigates the role of family structure in children’s access to preventive services in the context of a … National Health Insurance (NHI) system. We analyzed the 2005 National Health Interview Survey in Taiwan to evaluate the impact … in making parents decide to have non-free vaccines. To further enhance the health and welfare of the children, our …
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Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … exposure vs. purchase/consumption) and dual-process (implicit vs. explicit) model of advertising effects on children. The model …
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