analysed. Findings suggest that mother-child communication has a significant impact on children’s consumer decision …-making style. Furthermore, these results draw particular attention to the laissez-faire communication style, which is relevant due …

The substance of communication inventions is the allowance to client, which the client gives to himself by buying the … products or services. In this case, it doesn´t deal not only for the allowance,which each firm offers in the form of additive … services, but for the allowance, which arises by the feature product perception and duty service. The customer must feel the …

les moyens à disposition d'une collectivité pour passer à l'acte : itinéraires cyclables, stationnement, services vélo et … communication. …

involvement, culture change, communication, organisation infrastructure, resource investment, training and understanding Six Sigma …

utopian point of view: we need to widen our perspective, questioning value and promises of digital communication. Focusing on … its intrinsic relational nature, communication can offer a powerful framework for a better understanding of the "society … of services". …

-called software services. Each of these provides an independent, specific and relatively small piece of functionality, which is … describe the sourcing process of these software based services (SBS). The authors identify the sourcing requirements for SBS …

the hypotheses using an innovative, picture-based conjoint field experiment from 233 purchasing managers. …