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More than just a name above the shop: A comparison of the branding strategies of two UK fashion retailers

Birtwistle, Grete; Freathy, Paul - In: International journal of retail & distribution management 26 (1998) 8, pp. 318-323

Persistent link: https://www.econbiz.de/10006465617

Product and brand - Critical success factors in the internationalisation of a fashion retailer

Wigley, Stephen M.; Moore, Christopher M.; Birtwistle, Grete - 2005

Purpose – To explore the factors crucial to international fashion retailer success and evaluate how internationalisation could be controlled efficiently by a firm. Design/methodology/approach – The study adopts a qualitative approach in the form of case studies of two international fashion...

Persistent link: https://www.econbiz.de/10009474420

Channel power, conflict and conflict resolution in international fashion retailing

Moore, Christopher M.; Birtwistle, Grete; Burt, Steve - In: European journal of marketing : EJM 38 (2004) 7, pp. 749-769

Persistent link: https://www.econbiz.de/10006079674

Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries

Bianchi, Constanza; Birtwistle, Grete - In: The international review of retail, distribution and … 20 (2010) 3, pp. 353-369

Persistent link: https://www.econbiz.de/10008431880

The UK grocery business: towards a sustainable model for virtual markets

Hackney, Ray; Grant, Kevin; Birtwistle, Grete - In: International journal of retail & distribution management 34 (2006) 4, pp. 354-368

Persistent link: https://www.econbiz.de/10006421432

Product and brand: Critical success factors in the internationalisation of a fashion retailer

Wigley, Stephen M.; Moore, Christopher M.; Birtwistle, Grete - In: International journal of retail & distribution management 33 (2005) 6-7, pp. 531

Persistent link: https://www.econbiz.de/10006424951

Product and brand: Critical success factors in the internationalisation of a fashion retailer

Wigley, Stephen M.; Moore, Christopher M.; Birtwistle, Grete - In: International journal of retail & distribution management 33 (2005) 7, pp. 531

Persistent link: https://www.econbiz.de/10006425059

The nature of parenting advantage in luxury fashion retailing - the case of Gucci group NV

Moore, Christopher M.; Birtwistle, Grete - In: International journal of retail & distribution management 33 (2005) 4, pp. 256-270

Persistent link: https://www.econbiz.de/10006425797

The Burberry business model: creating an international luxury fashion brand

Moore, Christopher M.; Birtwistle, Grete - In: International journal of retail & distribution management 32 (2004) 8-9, pp. 412-425

Persistent link: https://www.econbiz.de/10006428462

The Burberry business model: creating an international luxury fashion brand

Moore, Christopher M.; Birtwistle, Grete - In: International journal of retail & distribution management 32 (2004) 8, pp. 412

Persistent link: https://www.econbiz.de/10006428581