What is the place of the luxury industry in the knowledge economy and what is its contribution to the European growth strategy based on innovation and knowledge (Europe 2020)? A major problem faced by most European countries lies in their inability to create favourable conditions for the...

While the history of luxury, as a craft activity, is a very long one, the luxury goods industry as we currently know it, is relatively young. At the end of the 19th century some entrepreneurs created a new industrial logic focused on luxury goods. Nicole-Barbe Ponsardin-Cliquot (Champagne),...

In the actual scenario characterised by new and ever-changing dynamics of the global market, firms need to quickly and timely anticipate competitors' next moves, monitor market tastes, adapt their products and properly communicate their positioning. The history of many luxury brands is linked to...