Krishna, Anupam; Dangayach, G.S.; Sharma, Sonal - In: Global Business Review 15 (2014) 2, pp. 263-277
The article aims to give insights into service recovery paradox (SRP) to find and validate the key factors for occurrence of this phenomenon. This study examines the SRP and builds a conceptual framework and validates to explain why and when it exists. The article is empirical and involves data...