Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than...

Even a well planned marketing strategy may fail if a country or region goes through a rapidbusiness decline. As consumers' income drops, they must shift their spending patterns.They may have to simply do without some products. By carefully studying the environment,marketers can adapt their...

Born global companies have now been studied for a decade. However, little has been written specifically about the challenges facing born globals in their branding endeavours. This research examines the branding strategies of 30 Finnish small and medium-sized born globals. The experience,...

Many developing regions have excellent potential agricultural resources. However, historically population has become so concentrated on such small holdings that acute poverty and malnutrition now predominate. The food scientists’ response to the chronic nutritional problem has often been...

The performance of the grain transportation industry, historically low real grain prices, and decreasing government support for grain prices have renewed interest in local grain prices and shipping costs. An understanding of the relationship between local cash prices and futures prices is an...

The European and Italian food system is experiencing a change in the relationship with the consumer and with the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have high quality content and a strong link with the territory. The brands with the...

Retailers that attempt to gain competitive advantage against the intensive competition and developments existing in the retailing sector, tend to develop their own branded products as a different strategy. The gradually increasing of the tendency to private labels by the retailers makes this...

The issue of whether profitable preharvest and postharvest marketing strategies exist relative to harvest sales for Kansas crops for the 1985-1998 marketing years is addressed. Practical application of market efficiency concepts is discussed. Nonharvest wheat marketing strategies offered less...