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Does It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3, pp. 276-297
Persistent link: https://www.econbiz.de/10009988437
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Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology?
Mady, Tarek T. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 192-205
Persistent link: https://www.econbiz.de/10009187297
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IT adoption and manufacturing performance in Kuwaiti industrial corporations
Mady, M. Tawfik; Khalil, Omar - In: International journal of services and operations management 2 (2006) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10006010139
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Sales forecasting practices of Egyptian public enterprises: survey evidence
Mady, M. Tawfik - In: International Journal of Forecasting 16 (2000) 3, pp. 359-368
Persistent link: https://www.econbiz.de/10005429464