Showing 1 - 10 of 3,875
recuperation of their expenditures, thus falling to include the communication positive influence over final results. Communication … is a fundamental component, an attitude and an instrument. Communication is a major must of the social life in both its …
Persistent link: https://www.econbiz.de/10010700078
Nowadays companies are devoting increasing resources to create brands because of the importance of these signs in … generating financial returns. In Brazil there is a growing influence of foreign expressions in the brands created by local firms … influence the process of building brands by three Brazilian agribusinesses, called A, B and C, located in the state of Rio …
Persistent link: https://www.econbiz.de/10010895855
Persistent link: https://www.econbiz.de/10010916422
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external knowledge in a number of different ways, and optimize their...
Persistent link: https://www.econbiz.de/10011122570
hypotheses are formulated and tested based on survey results from 479 firms from Austria and 418 firms from Germany. Our results …
Persistent link: https://www.econbiz.de/10011010944
Family businesses are the fundamental basis of the German medium-sized enterprises. Business succession planning, i.e., transfer of management functions and ownership to one or more family members, gained a significant importance over the last few years. This article aims to analyse the...
Persistent link: https://www.econbiz.de/10008539617
Family businesses are the fundamental basis of the German medium-sized enterprises. Business succession planning, i.e., transfer of management functions and ownership to one or more family members, gained a significant importance over the last few years. This article aims to analyse the...
Persistent link: https://www.econbiz.de/10005048698
Da in Deutschland im Jahr 1989 letztmalig eine großzahlige, bundesweite Unternehmensbefragung zum Thema Nachfolge durchgeführt wurde, bestand Bedarf an aktuellen Daten. Deshalb hat der Stiftungslehrstuhl für allgemeine BWL, insbesondere Unternehmensnachfolge an der Universität Siegen in...
Persistent link: https://www.econbiz.de/10010981737
In modeling expectation formation, economic agents are usually viewed as forming expectations adaptively or in accordance with some rationality postulate. We offer an alternative nonlinear model where agents exchange their opinions and information with each other. Such a model yields multiple...
Persistent link: https://www.econbiz.de/10009447863
Marketing activities during the phase of product launch have an effect on the success of new products. This is especially important in a high-technology context, since customers face high risk when purchasing these products. This uncertainty can be reduced with the right marketing strategy. One...
Persistent link: https://www.econbiz.de/10009360111