Narrow search
Showing 1 - 4 of 4
Cover Image
Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O’Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010171328
Cover Image
Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences
Carlson, Jamie; O’Cass, Aron - In: Electronic markets : the international journal on … 21 (2011) 4, pp. 237-254
Persistent link: https://www.econbiz.de/10009808313
Cover Image
In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010172097
Cover Image
Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-482
Persistent link: https://www.econbiz.de/10010026078