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Embracing complex causality with the QCA method: An invitation
Schneider, Martin R.; Eggert, Andreas - In: jbm - Journal of Business Market Management 7 (2014) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10010954450
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Value creation in the relationship life cycle: A quasi-longitudinal analysis
Eggert, Andreas; Ulaga, Wolfgang; Schultz, Franziska - In: Industrial marketing management : the international … 35 (2006) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10006229616
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Value creation in the relationship life cycle: A quasi-longitudinal analysis
Eggert, Andreas; Ulaga, Wolfgang; Schultz, Franziska - In: Industrial marketing management : the international … 35 (2006) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10006229812
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Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships
Ulaga, Wolfgang; Eggert, Andreas - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 311-327
Persistent link: https://www.econbiz.de/10006075379
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Bücher - Kundenbindung aus Kundensicht - Operationalisierung - Verhaltenswirksamkeit
Eggert, Andreas; Müller-Merbach, H. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000), pp. 780
Persistent link: https://www.econbiz.de/10006697336
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Abhandlungen - Konzeptualisierung und Operationalisierung der Kundenbindung aus Kundensicht
Eggert, Andreas - In: Marketing : ZFP ; journal of research and management 22 (2000) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10006838077
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Kundenbindung--die neue Sollstrategie?
Bliemel, Friedhelm W.; Eggert, Andreas - In: Marketing : ZFP ; journal of research and management 20 (1998) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10006848871
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Creating and appropriating value in collaborative relationships
Wagner, Stephan M.; Eggert, Andreas; Lindemann, Eckhard - In: Journal of business research : JBR 63 (2010) 8, pp. 840-849
Persistent link: https://www.econbiz.de/10008433499
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Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas; Ulaga, Wolfgang; Hollmann, Sabine - In: The journal of business & industrial marketing 24 (2009) 3, pp. 154-160
Persistent link: https://www.econbiz.de/10008239640
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Abhandlungen - Kundenbindung durch Weiterempfehlung? -- Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 233-244
Persistent link: https://www.econbiz.de/10007885648