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Branding Model for the Apparel Manufacturers/Marketers and Soft goods Retail Industries
Erenli, Husnu Murat - 2004
The purpose of this research is to establish a branding model for the apparel manufacturers, marketers and soft goods … messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company …
Persistent link: https://www.econbiz.de/10009431279
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Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits ?
Benmoyal-Bouzaglo, Sarah; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2010
respective capacities of the brand and the product to convey the signs that these consumers want to communicate to theirs peers … professionals to determine if they have to concentrate their message on the brand axis, the product axis or an intermediate position …
Persistent link: https://www.econbiz.de/10011071960
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Le développement d’une mesure situationnelle des stratégies de coping des adolescents confrontés à la critique de leurs pairs sur un choix de marque
Benmoyal-Bouzaglo, Sarah; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2011
Few academic works were interested in the way teenagers react to the criticism of their peers about a brand choice. A … a reproach situation by his/her classroom’s closest friends about one of his/her brand choices for a given product …
Persistent link: https://www.econbiz.de/10011072113
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Mediating Role of Psychosocial Factors on the Relationship between Downsizing and Employees¡¯ Commitment to Work among Federal Civil Servants in Nigeria
Ayinde, Adeboye Titus - In: Journal of Management and Strategy 2 (2011) 3, pp. 2-12
The study assessed the mediating role of psychosocial factors on the relationship between employee¡¯s perception of downsizing exercise and their commitment to work in selected public sector establishments in Nigeria. The study employed descriptive survey design and a Multi- stage sampling...
Persistent link: https://www.econbiz.de/10011267528
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Children with disabilities in private inclusive schools in Mumbai: experiences and challenges
Das, Ashima; Kattumuri, Ruth - London School of Economics (LSE) - 2010
'Inclusive education’ policy has been introduced in India, however the concept is in its infancy This qualitative study analyses the case of children with disabilities studying in private inclusive schools of Mumbai. It discusses the development of self concept, elucidates the benefits and...
Persistent link: https://www.econbiz.de/10010745451
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IMPACT OF SELF ESTEEM & SUPPORT ON STUDENT PERFORMANCE
SHAHZAD, Akmal; AHMED, Tanvir; JAFFARI, Syed Ibne - Ali; … - In: Management and Marketing Journal X (2012) 2, pp. 352-358
Education is life blood for development of country. This paper explores the impact of various factors on student performance. Data was collected from ten (10) Govt. & Private schools in Rawalpindi. Out of 1100 hundred responded 600 hundred responses inducted in this study. Simple regression...
Persistent link: https://www.econbiz.de/10010602496
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Creating the entrepreneurial organization - a values-based leadership algorithm
Robinson, David A - 2009
The paper aims to position entrepreneurship within a leadership and values paradigm. This knowledge will equip business leaders, who may wish to evoke a more entrepreneurial culture within organisations, to proactively create conditions that support entrepreneurial initiatives. As psychology...
Persistent link: https://www.econbiz.de/10009441633
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The effect of explanations and monetary incentives on effort allocation decisions
Guymon, Ronald Nathan - 2008
In this study I examine the joint effect of explanations and monetary incentives on employees' effort allocation decisions in a multi-action setting. A rich literature in economics indicates that monetary incentives substantially influence employees' decisions. This literature demonstrates that...
Persistent link: https://www.econbiz.de/10009466030
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Outsourcing of supply chain processes: evaluating the impact of congruence between outsourcing drivers and competitive priorities on performance
Kroes, James Raymond - 2007
The outsourcing of elements of supply chain processes is now an integral component of the operationalization of a firm s competitive business strategy. While the purported goal of outsourcing is usually to derive a competitive advantage in the marketplace, it is not clear whether the outsourcing...
Persistent link: https://www.econbiz.de/10009476097
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Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product
Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean - In: Journal of Business Ethics 124 (2014) 3, pp. 365-381
This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously … allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents … both entities (i.e. perceived relevancy and expectancy of the alliance) and (2) how prior brand attitudes and congruence …
Persistent link: https://www.econbiz.de/10010990083