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Consumer perceptions of mobile phone marketing: A direct marketing innovation
Roach, GK - 2009
mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement … with mobile phone marketing, and their involvement with their mobile phone, influenced their intention to accept marketing … and compatibility) were significantly associated with their acceptance (or adoption) of marketing messages sent via their …
Persistent link: https://www.econbiz.de/10009484355
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МАРКЕТИНГ КАК ФИЛОСОФИЯ И ИНСТРУМЕНТАРИЙ ПРЕДПРИНИМАТЕЛЬСТВА И БИЗНЕСА: НАУЧНАЯ ШКОЛА ПРОФЕССОРА ГЕОРГИЯ ЛЕОНИДОВИЧА БАГИЕВА (К 70-ЛЕТИЮ СО ДНЯ РОЖДЕНИЯ)...
ИВАНОВИЧ, ПОПОВ АЛЕКСАНДР - In: ИЗВЕСТИЯ … (2011) 3, pp. 7-14
В статье рассмотрена эволюция и экономико-теоретические основы современных концепций маркетинга и предпринимательства, особое внимание уделено...
Persistent link: https://www.econbiz.de/10011221585
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К ВОПРОСУ ОБ ОРГАНИЗАЦИИ МАРКЕТИНГА СОВМЕСТНЫХ ОБРАЗОВАТЕЛЬНЫХ ПРОГРАММ С ЗАРУБЕЖНЫМИ ВУЗАМИ-ПАРТНЕРАМИ (НА ПРИМЕРЕ УНИВЕРСИТЕТОВ ЕВРОПЫ И США)...
ЮРЬЕВНА, ОКОЛЬНИШНИКОВА ИРИНА; … - In: Вестник Южно-Уральского … 8 (2014) 3, pp. 156-160
Статья посвящена изучению вопроса о маркетинге совместных образовательных программ с зарубежными вузами-партнерами. Авторами рассмотрены стратегии в области...
Persistent link: https://www.econbiz.de/10011247255
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КОМПЛЕКС МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ СУБЪЕКТОВ МАЛОГО ПРЕДПРИНИМАТЕЛЬСТВА НА ОСНОВЕ МАЛОБЮДЖЕТНЫХ ТЕХНОЛОГИЙ...
Третьякова Т.С. - In: Проблемы современной экономики (2011) 3, pp. 153-156
Статья посвящена проблеме осуществления маркетинговой коммуникационной деятельности субъектами малого предпринимательства в условиях дефицита бюджета....
Persistent link: https://www.econbiz.de/10011231695
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Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?
Jahdi, Khosro; Acikdilli, Gaye - In: Journal of Business Ethics 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10005048618
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Four Types of Promotion of Goods in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …
Persistent link: https://www.econbiz.de/10011199843
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Geographical Information Systems: Thoughts regarding implementation and transitions between steps
Norton, F.J. - 2009
Approximately 539 organizations from around the world offer products and services that are related to Geographical Information Systems (GIS). The evolution of the annual GIS industry runs parallel to the development of the GIS in many organizations throughout the world. The GIS field experienced...
Persistent link: https://www.econbiz.de/10009435523
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Natural gas annual 1993 supplement: Company profiles
2009
account of others. Pipeline systems, service area maps, company supply and disposition data are presented. …
Persistent link: https://www.econbiz.de/10009435978
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Technical and policy issues related to semantically and spatially incompatible geodata
Bespalko, S.J.; Ganter, J.H.; Meter, M.D. Van - 2009
Both the Intelligent Transportation Systems (ITS) and National Information Infrastructure (NU) efforts have ambitious goals that are expected to improve the fundamental infrastructure, commerce, and society of the United States. Achieving these goals will require rapid development and deployment...
Persistent link: https://www.econbiz.de/10009437317
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Non-indigenous and Endangered Animal Record Keeping in the Czech Republic
JaroliÌmek, J.; StocÌŒes, M. - In: AGRIS on-line Papers in Economics and Informatics 5 (2013) 4
In the paper, the method of data collection, processing and visualization of the occurrence of non-indigenous and endangered animal species in the Czech Republic is described. Our new software enables easy data entry about the observation of monitored species to the expert public. The data...
Persistent link: https://www.econbiz.de/10010878727