Environmental changes such as increasing competitive pressure and rising customer power force companies to rethink their way of doing business and to implement a service-oriented business logic. As a result, companies more and more aim at offering solutions instead of selling products in order...

To increase the chances of success for a business, the entrepreneur must carefully plan the activity. The most used tool for business planning is the business plan. Because a business plan is a comprehensive document, which requires much time for writing it and for that the sheer volume of...

This research deals with the process of business model innovation in services. Definitions and explanations of both general innovation terminologies as well as specific service related once will be given and discussed. Moreover, reasons and implementation strategies will be identified and...

Using seven years of data from Australian firms, we test convergent, discriminant and predictive validity of three content analysis derived measures of the level of top management attention to key strategic dimensions based on Miles and Snow’s (1978) strategy framework. We do this by relating...

A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual, benefit-laden messages. Given the highly complex, costly and involved processes of business purchases, such...

This research proposes that a construct called Sponsorship Linked Advertising (SLA) is valuable in understanding how brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a sponsored event (tiedness) and those that demonstrate,...

The emergence of online labor markets makes it far easier to use individual human raters to evaluate materials for data collection and analysis in the social sciences. In this paper, we report the results of an experiment - conducted in an online labor market - that measured the effectiveness of...

The confluence of a number of marketplace phenomena has provided the impetus for the selection and conduct of this research. The first is the so called value relevance of intangibles in determining share market performance of publicly listed companies. The growing gap between market and book...

Social interactions in a community influence perceptions and values of members of the community. Recently Web 2.0 technologies have stimulated rapid growth of online communities, where communications between participants are made much easier. It is important to study how participants' behaviors...

This study explored the human capital (HC) value creation practices of the top seventeen software and service exporter firms in India. The study used HC disclosure attributes as a tool to the contents of the annual reports for the year 2003-04, to evaluate the type and amount of HC disclosed by...