Hoàng Thị Thu Hương; Lê Thị Thu Huyền; Hoàng … - In: VNU journal of economics and business 1 (2021) 3, pp. 72-82
newly adjusted. In addition, generation Z’s trust in branded posts is influenced by 4 aspects that represent TSMI, namely (1 …) Communication and interaction methods; (2) Level of pervasiveness; (3) Degree of identification; and (4) Similarity and familiarity … with influence level. However, generation Z’s trust is not affected by the other 3 groups of factors including, (1 …
