surveyed 400 college students in the Taichung region to investigate the relationship between Internet services and convenience …¡Xthe pragmatic and the hedonic. The hedonic consumers preferred the availability of general information and entertainment services …

emerged when search engines like Yahoo! developed a common avenue by which users were able to seek and retrieve information … from the Internet. These sites emerged as gateways to rich content, giving rise to the term "Portal." The purpose of this … portal digital capital into three dimensions: Internet relational capital, Internet customer capital, and Internet service …