Purpose: This study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic. Design/methodology/approach: The population of the research consists of people on a touristic trip in...

Purpose: This paper aims to determine the effects of hedonic shopping value on discounted product purchasing intention. Design Methodology Approach: The population of the research consists of consumers who have wanted to benefit from “Magnificent Friday” campaigns or similar campaigns of...

This study investigates negative past experiences, poor relationship quality, and the impact of rumor on brand hate. The sample of the study consists of fast-food customers in Turkey. Out of the non-probability sampling methods, convinence sampling method was adopted. 455 customers were reached...