Özkan, Pınar; Süer, Seda; Keser, İstem Köymen; … - In: International Journal of Bank Marketing 38 (2019) 2, pp. 384-405
Purpose: The purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation on customer loyalty and their relationship in the Turkish banking industry. Mediation effects of the perceived...