"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an...

Personal data disclosure is crucially important to modern business, and specifically - to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that...

Country image has been a challenging area of interest to scientists and marketing professionals for years. Results of a number of comprehensive research projects support assumptions on the importance of the impact that country image has on the decisions of consumers and businessmen with respect...