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The unobserved signaling ability of marketing accountability : can suppliers’ marketing accountability enhance business customers’ value perceptions?

Arslanagic-Kalajdzic, Maja; Žabkar, Vesna; … - In: Journal of Business & Industrial Marketing 34 (2019) 1, pp. 166-175

Purpose: Marketing accountability is currently receiving increased attention from scholars and practitioners alike, with its usage mostly being linked to the improved position of marketing within the firm and to better firm performance. The purpose of this study is to assess whether a...

Persistent link: https://www.econbiz.de/10012073225

The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British Journal of Management 33 (2021) 4, pp. 1924-1949

Persistent link: https://www.econbiz.de/10012808913

Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective

Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54

Persistent link: https://www.econbiz.de/10011292298

The interplay of brand, brand origin and brand user stereotypes in forming value perceptions

Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 4, pp. 1924-1949

Persistent link: https://www.econbiz.de/10013463552