There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of charitable causes, the initiation and...

The main thing that connects commercial banks and clients are credits and the criteria (interest rates, fees…) on which they are being offered on the market. Today, even more than ever, provision, services in the area of safety vault, trading and liquidity, are of strategic significance for...

There are two approaches to seasonal adjustment of an aggregate time series: direct and indirect one. Direct seasonal adjustment is obtained by applying the seasonal adjustment to the aggregate series while indirect adjustment is aggregation of seasonally adjusted sub-components. Except under...