Narrow search
Showing 1 - 10 of 25
Cover Image
Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
Cover Image
Modeling store choice behavior
Aaker, David A.; Jones, J. Morgan - In: Journal of marketing research : JMR 8 (1971) 1, pp. 38-42
Persistent link: https://www.econbiz.de/10001784739
Cover Image
Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
Cover Image
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.; Day, George S. - In: Marketing und Verbraucherpolitik, (pp. 71-86). 1982
Persistent link: https://www.econbiz.de/10001784339
Cover Image
The new-trier stochastic model of brand choice
Aaker, David A. - In: Management science : journal of the Institute of … 17 (1971) 8, pp. B-435-B-450
Persistent link: https://www.econbiz.de/10001784749
Cover Image
Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
Cover Image
Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
Cover Image
Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
Cover Image
Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
Cover Image
Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372