Technology advancements are constantly focused at enhancing the quality of life for its consumers. A similar observation may be made about natural language processing. In recent years, chatbots, or conversational systems, have grown in popularity due to their ability to converse with humans....

Digital Internet’s popularity and the e-commerce market continue to grow. In recent years, online media has greatly impacted retail experience and consumer behaviour. This study examines the influence of customer purchase intention (PIN) while considering a combination of social factors and...