Purpose: The purpose of this paper is to examine how ethnic migrant entrepreneurs (EMEs) utilise identity work to build legitimacy in a host country. According to optimal distinctiveness theory (ODT), legitimacy is achieved by balancing conformance and distinctiveness. This paper draws on ODT...

Purpose: This study aims to explore the co-ethnic relations of migrant entrepreneurs (MEs) from advanced economies in a developing country, specifically in the context of co-ethnic ties among Korean migrant entrepreneurs (KMEs) operating business ventures in Malaysia....