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~person:"Abdel-Karim, Benjamin M."
~subject:"Consumer behaviour"
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Abdel-Karim, Benjamin M.
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How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
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