This research argues that variations in the interplay between cultural assimilation and cultural diffusion have played a significant role in giving rise to differential patterns of economic development across the globe. Societies that were geographically less vulnerable to cultural diffusion,...

In the current global market, which is turbulent, volatile, and continuously changing, companies must consistently sustain and survive during turbulent times. Although Malaysia is paving a way to adapt to the advancement of technology, one of its biggest challenges is sourcing the knowledge,...

This book considers crucial changes to Malaysian economic areas and social well-being. The chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others.