Susanto, Perengki; Hoque, Mohammad Enamul; Shah, Najeeb … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23
The high competition in retail sectors around the world has a decisive impact on the selection of the right retail price strategies for developing a strong retail price image. Therefore, this study examines the effect of price-related and non-price factors on developing a favourable retailer's...
