Bengt Holmstrom and Glenn Ellison. (contributor) - Chen, Chia-Hui, Ph. D. Massachusetts Institute of Technology - 2009
This thesis is a collection of three essays on dynamic sales mechanisms. The first chapter analyzes the Name Your Own Price (NYOP) mechanism adopted by Priceline.com. Priceline.com, a website helping travelers obtain discount rates for travel-related items, gained prominence for its Name Your...