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~person:"Abolhassan, Ferri"
~person:"Ashok, Mona"
~person:"Pepels, Werner"
~person:"Wildemann, Horst"
~subject:"14.10.1994"
~subject:"Brand management"
~subject:"Innovationsmanagement"
~type_genre:"Conference proceedings"
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Kreative Unternehmen : Spitzenleistungen durch Produkt- und Prozeßinnovationen ; [7. HAB-Forschungsseminar vom 14. und 15. Oktober 1994 in München]
Reichwald, Ralf
(
ed.
);
Wildemann, Horst
(
contributor
)
-
1995
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