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Abraham, Ajay T.
Hamilton, Rebecca W.
65
Elmaghraby, Wedad
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Journal of marketing research : JMR
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New directions in behavioral pricing research
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
Saved in:
2
How does partitioning prices influence consumer responses?
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
New directions in behavioral pricing research
,
(pp. 143-166)
.
2024
Persistent link: https://www.econbiz.de/10014635459
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