This paper studies the effects of the EU's General Data Protection Regulation (GDPR) on the ability of firms to collect consumer data, identify consumers over time, accrue revenue via online advertising, and predict their behavior. Utilizing a novel dataset by an intermediary that spans much of...

This paper studies the effects of the EU’s General Data Protection Regulation (GDPR) on the ability of firms to collect consumer data, identify consumers over time, accrue revenue via online advertising, and predict their behavior. Utilizing a novel dataset by an intermediary that spans much...

The a disruption caused on economic systems by the advent of the GDPR constituted per se a phenomenon of great interest for the research surrounding the Strategic Management domain, especially on business environments and change management, as this legal framework shaped the uprising of digital...