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Abrar, Muhammad
Diamantopoulos, Adamantios
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Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective
Safeer, Asif Ali
;
He, Yuanqiong
;
Lin, Yuanyuan
;
Abrar, …
- In:
International journal of emerging markets
18
(
2023
)
3
,
pp. 685-704
Persistent link: https://www.econbiz.de/10014333517
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