The present research deals with donations practices and the extent to which drivers of donations practices contribute to volunteering behavior. The paper aims to deepen the understanding of the relationship between volunteerism and key drivers in donating behavior and donations practices, thus...

The topic of donations is one of high relevance and widely covered in the marketing literature today, being of interest to theoreticians and practitioners alike, particularly due to its implicit links to fundraising research and activities. The reality of what makes a donor ultimately part with...