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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice
Ackerman, David
;
Chung, Christina
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10010405831
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