Ackermann, Malte Stefan; Stephan, Michael; Penrose, John M. - In: Corporate Communications: An International Journal 20 (2015) 4, pp. 399-414
Purpose – The purpose of this paper is twofold: to quantify the communication of organizational innovativeness (OI) on a large scale; and to examine the relationship of communicating OI and the corresponding investments in research and development (R & D) of multinational corporations (MNCs)....
