New marketing paradigms that exploit the capabilities for data collection, aggregation, and dissemination introduced by the Internet provide benefits to consumers but also pose real or perceived privacy hazards. In four experiments, we seek to understand consumer decisions to reveal or withhold...

Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy valuations and find evidence of...

In this paper, we run a series of experiments in order to investigate one possible cause of inconsistency in people’s behavior and concerns regarding online privacy. Even though individuals claim that privacy is very important, many end up revealing considerable private information in online...