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~person:"Adegbile, Oluwaseun Eniola"
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Adegbile, Oluwaseun Eniola
Otubanjo, Olutayo
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The IUP journal of brand management : IJBRM
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The corporate heritage brand development process : a new institutional theory approach
Otubanjo, Olutayo
;
Adegbile, Oluwaseun Eniola
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10012104305
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