Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in … research uncovered significant "ask avoidance" which, if present, could imply that fundraising activities may harm a company …

Some companies engage in mass fundraising — where thousands of recipients are asked to make small donations — in … research uncovered significant “ask avoidance” which, if present, could imply that fundraising activities may harm a company …

Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility … (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm …

Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …