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We study an online fundraising campaign run on an opera ticket booking plat-form. After establishing a baseline, a first change doubled the donation grid. A second change altered the navigation of the website rendering the act of declining to donate more salient. The contribution of our paper is...
Persistent link: https://www.econbiz.de/10011455873
We provide the first field evidence pointing at the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to...
Persistent link: https://www.econbiz.de/10012936222
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individ-uals engage in self-deception to preserve their...
Persistent link: https://www.econbiz.de/10011811273
We provide the first field evidence pointing at the role of pure self-image, inde-pendent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to...
Persistent link: https://www.econbiz.de/10011912100
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals engage in self-deception to preserve their...
Persistent link: https://www.econbiz.de/10011900056
We provide the first field evidence pointing at the role of pure self-image, inde-pendent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to...
Persistent link: https://www.econbiz.de/10011911514
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals engage in self-deception to preserve their...
Persistent link: https://www.econbiz.de/10011932951
Nudging hat das Potential, soziales Engagement zu erhöhen. In diesem Beitrag wird ausgehend von einigen Feldexperimenten diskutiert, wie vorgegebene Standards, Anker, Erinnerungen und weitere Methoden des Nudgings die Entscheidung, Geld für wohltätige Zwecke zu spenden, verändern können. So...
Persistent link: https://www.econbiz.de/10012144664
Nudging hat das Potential, soziales Engagement zu erhöhen. In diesem Beitrag wird ausgehend von einigen Feldexperimenten diskutiert, wie vorgegebene Standards, Anker, Erinnerungen und weitere Methoden des Nudgings die Entscheidung, Geld für wohltätige Zwecke zu spenden, verändern können. So...
Persistent link: https://www.econbiz.de/10012053439
Persistent link: https://www.econbiz.de/10009724843