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Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new … management. By emphasising the importance of design for the definition of consumers' needs, the restructuring of firms … should address the analysis of: how design consumption can help better comprehend consumers' needs; what are the implications …
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instituted processes that facilitated the translation of design know-how from being project-specific to becoming relevant to …
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The importance of design has been recognised by scholars from different fields such as artificial sciences and … engineering, innovation, arts and creativity and management. Despite a shared understanding of the role of design as a potential … underpinning a design project (from purely artistic to purely engineering, problem-solving) and the types of knowledge design can …
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1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534